Mass Communication

Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. You can think of a large group of anonymous and heterogeneous people as either the general public or a segment of the general public.

In social science, It is a sub-field of communication studies. It is “the process by which a person, group of people, or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience.” This implies that the audience of mass communication are mostly made up of different cultures, behavior, and belief systems. It is commonly associated with media studies.

Types of Mass Communication

Mass Communication

  • Advertising: It is marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service.  Because advertising generally takes place through some form of mass media, such as television, studying the effects and methods of advertising is relevant to the study of mass communication. Advertising is the paid, impersonal, one-way marketing of persuasive information from a sponsor. Through mass communication channels, the sponsor promotes the adoption of products or ideas. Advertisers have full control of the message being sent to their audience.
  • Journalism: It is the production and distribution of reports on events for presentation through the media.  The study of journalism involves analyzing the dissemination of information to the public through media outlets such as newspapers, news channel, radio station, television station, and more recently, e-readers and smartphones.
  • Social media: Social media includes popular sites such as Facebook and Instagram etc, as well as sites that can aid in business networking such as LinkedIn.The use and importance of social media in communications and public relations has grown drastically throughout the years and is now a staple in advertisements to mass audiences. For many newer companies and businesses geared towards young people social media is a tool for advertising purposes and growing the brand. Social Media provides additional ways to connect and reach out to ones targeted audience.