What is Cross Culture Management?Importance

Concept of Cross Culture Management

Cross Culture Management is about managing culture. Basically human races came with different cultural background. The way of doing things in one culture may not be the way in other culture. What is good in one culture may be bad in other culture. Sometimes the activities are all the same in two different cultures, but two different meanings, two different interpretations.

Cross Culture Management explains the behavior of people in organizations around the world and shows people how to work in organizations with employee and client populations from many different cultures. Cross-Culture management describes organizational behavior within countries and cultures; compares organizational behavior across countries and countries.

According to Mead and Andrews___” Cross-cultural management is the development and application of knowledge about cultures in the practice of international management, when the people involved have different cultural identities“.

Thus, Cross cultural communication thus refers to the communication between people who have differences in any one of the following: styles of working, age, nationality, ethnicity, race, gender, sexual orientation, etc. Cross cultural communication can also refer to the attempts that are made to exchange, negotiate and mediate cultural differences by means of language, gestures and body language. It is how people belonging to different cultures communicate with each other.

Importance of Cross-Cultural Management

  1. Communicate effectively with customers, suppliers, business associates, and partners in other countries and with foreign employees.
  2. Conduct negotiations and understand the nuances of the beginning postures of the other parties into a negotiation.
  3. Predict trends in social behavior likely to affect the firm’s foreign operations.
  4. Understand ethical standards and concepts of social responsibility in various countries.
  5. Predict how cultural difference will affect consumer reactions to advertisements and other promotions.
  6. Foster relationships between union confederations and employee associations requiring cultural empathy.
  7. Understand local government policies and influence it for business promotion.
  8. Understand how people interpret market research and other information.

Problems of Cross-Cultural Communication

1. Managers: Problems in cross-cultural management exist due to the following:

  1. Insufficient Awareness of Existence of Differences.
  2. Insufficient understanding .
  3. Insufficient Willingness.
  4. Insufficient level of abilities and skills.

Factors Affecting Cross-Cultural Communication

  1. Language.
  2. Environment and technology.
  3. Social organization and history.
  4. Conceptions of authority and,
  5. Non-verbal communication behavior.