The term communication derived from the Latin Word ‘Communicare’ which refers to sharing,contributing, informing,popularising and spreading. It can be expressed as a process in which individuals share their views,suggestions,evidences,thoughts and feelings. The individuals involved in this process are known as sender and receiver.
It is the sum of all things, are person does when he wants to create understanding in the minds of another, it involves, a systematic and continuous process of telling, listening and understanding
Definition and meaning
It defined “As the transfer of information from one person to another whether or not it elicits confidence”____Koontz and O’Donell.
“It is the sum of all things, one person does when he wants to create understanding in the minds of another, it involves a systematic and continuous process of telling, listening and understanding”.___Allen Louis.
Nature of Communication
- It is Continuious Process.
- Two-way traffic.
- Universal Phenomenon.
- Needs proper Understanding.
- Leads to the Achievement of Organisational Objectives.
- Eliminates Misunderstanding.
Scope of Communication
In management communication has a very broad scope. It covers all sort of religious,social,economic,political,financial and cultural activities together to generate an idea. Scope of communication is described as follows:
- In Personal Life.
- In Social Life.
- In Industry.
- In Management.
- In Politics.
- In International Relations.
- In Industrial Relations.
- In Decision-Making.
- In Publicity.
Objectives of Communication
- To Give and Receive Information.
- To Provide Advice.
- To Receive Suggestions.
- To Motivate People.
- To Provide Counselling.
- To Persuade People.
1. It is unavoidable: It is always an existing and unavoidable. Not only facial expression, positive gestures and other behavioural ways, even silence also conveys a lot about the person attitude.
2. Continuous process: It is not an art or event of time rather it is a continuous process incorporating various events and activities that are interrelated and interdependent.
3. Leads achievement of the Organization Objectives: Effective communication does this by creating the sign of object orientation in the organization.
4. Needs proper Understanding: There are many numerous media of communication but the main purpose of conveying the message is a proper understanding of the message by the other party.
5. Universal: It is universal, all living creatures communicate through their own symbols and signs.
6. Short-lived process: The process of communication is complete as soon as the message is received and understood by the receiver int he right perspective hence, it is a short lived process.
7. Two or More Persons: The first important characteristic of communication is that there must be a minimum number of two persons because no single individual can have an exchange of ideas with himself. A listener is necessary to receive one’s ideas. Therefore, there must be at least two persons-the sender of information and the receiver.