7C’s are namely; Completeness,conciseness,consideration,concreteness,clarity,courtesy and correctness. These are useful to create a pathway for building a strong relationship is effective communication; which is unfortunately ignored sometimes. People use some specific principles of communication to write effective messages. They are closely attached with the fundamental concepts of communication process and play a significance role in both, the written as well as in oral communications.They are properly known as
1. Conciseness: One should be very specific and able to communicate in least possible words without letting go the virtues of other ‘Cs’ in business communications. Conciseness is one of the essential conditions to effective business communication and a concise message is complete without being lengthy. Concise message is time saving and less expensive for both sender and the receiver.
2. Correctness: The message should be correct, i.e. a correct language should be used, and the sender must ensure that there is no grammatical and spelling mistakes. Also, the message should be exact and well-timed. The correct messages have a greater impact on the receiver and at the same time, the morale of the sender increases with the accurate message.
3. Concreteness: The concreteness of message is very important for a successful communication. It suggests being specific,exact,and clear rather than being unclear and general. We cannot make diagrams,graphs or tables in oral communication to express the views clearly, but we can use brief and specific words with support of relevant facts and figures to communicate the right message. If the message precise, the receiver would be more likely to interpret the message as the sender has proposed.
4. Clarity: The principle of clarity implies two branches; clarity of thoughts and clarity of expressions. The communication process starts with the thought generation in the mind of the communicator. The idea that is to be communicated should be clear in words so that the receiver can interpret it in the same context in which it is communicated.
5. Completeness: When a business message is included with facts and information that the receiver requires to know in order to react in a desired manner, it is considered as a complete message. With incomplete message, the receiver may get confused and there could a chance of misunderstanding also. To avoid these situations, use of relevant facts and figures should be there in a business communication.
6.Consideration: It usually means the process of consideration or allowing. For an effective communication, one should think and see from the view point of the receiver. The sender should follow a benevolent approach and understand the emotions, sentiments and the needs of the receiver.
7. Courtesy: The term ‘courtesy’ means the friendly and caring attitude for others. The communication could be enhanced with polite manner. It motivates the participative communication. It plays a more important role in business writing than that of oral or face-to-face communication.